SET THE VISION • CREATE A ROADMAP • OWN THE FUTURE
Thank you to all who participated — the Vision 2040 Founding Cohort
Vision 2040: The Future of Women’s Health in the Nordics
"We’re not asking for better health standards for women — we’re designing them."
— Jeanette Kæseler & Julia Persson, Co-leads, Women's Health Vision 2040
Vision 2040 is a movement — shared insight, shared progress.
Our publications are open syntheses of contributors’ input, released under CC BY 4.0 as open commons with attribution to the Vision 2040 Founding Cohort — the supporting organisations and all 136 contributors (8 September 2025).
Event collaborators & hosts:
AT A GLANCE
MEET THE CO-LEADS
Jeanette Kæseler
Women’s Health Vision 2040 Co-Lead
Focus Areas: People & Policy
Women's Health Innovator &
Strategic Futurist 🔗
Jeanette is one of the few published futurists in the Nordics, applying strategic foresight to address systemic healthcare challenges. As former Head of New Business at Copenhagen Institute for Futures Studies and Innovation Lead in Norway, she pioneered the application of futures thinking to women's health. Within Vision 2040, Jeanette leads strategy on human capabilities and regulatory frameworks, transforming how we educate, empower, and govern women's health across society.
Julia Persson
Women’s Health Vision 2040 Co-Lead
Focus Areas: Data & Finance
Women's Health Innovator &
Digital Transformation Leader 🔗
Julia brings 20+ years of leadership in finance and technology, having driven digital transformation at Amazon, Maersk, and Swedbank. Her personal health journey through menopause revealed a stark reality: if we can transform banking and global logistics with data and AI, why not women's health? Within Vision 2040, Julia leads strategy on data infrastructure and financing mechanisms, ensuring women's health innovation has the resources and intelligence it needs to scale.
OUR APPROACH
Strategic Foresight
Start at 2040. Work backwards. With proven, actionable foresight tools, we map what great looks like and backcast the route, together with CIFS, a partner of 55+ years of experience.
Strategic foresight: explore plausible futures, test pathways, then backcast to today. Used by WHO to shape long-term health strategy and by Amazon’s ‘future press release’ to align teams on customer value before building.
STRATEGIC FORECAST EXPERTISE
Daria Krivonos, CEO, Copenhagen Institute for Futures Studies
STRATEGIC FORESIGHT EXPERT
Daria Krivonos
CEO, Copenhagen Institute for Futures Studies
Daria (Dasha) Krivonos is CEO of the Copenhagen Institute for Futures Studies. She has a background in strategic risk management across multiple sectors. She firmly believes that managing short-term risks and looking beyond the immediate planning horizon are equally essential approaches to manoeuvring an organisation through the uncertainties of the future.
Dasha’s broad knowledge of both megatrends and societal development patterns, combined with her hands-on experience as Head of Enterprise Risk Management at the A.P. Møller-Mærsk Group, demonstrates Dasha’s proficiency in applying research directly to concrete realities and the challenges that companies and organisations face.
FOUNDING COHORT
136+ Nordic Voices, One Shared Vision
136+ Nordic Voices, One Shared Vision" Women and men from across the Nordic region, directly shaping the future through collaborative visioning. Your perspectives will define what's possible.
360° View on Women’s Health
136+ Nordic Voices, One Shared Vision: Women and men from across the Nordic region, directly shaping the future through collaborative visioning. Your perspectives will define what's possible.
WOMEN'S HEALTH CHARTER
One Vision & 5 Pillars of Transformation Co-created by Women and Health Experts
1. Equitable Research
Research that systematically accounts for biological and social differences, ensuring women are adequately represented in study design, data collection, and analysis across all health conditions.
2. Women-Centred Care
Healthcare delivery where women are seen, heard, and validated throughout their care journey, with providers trained in women's health complexities and communication.
3. Innovative Women's Health Governance
Comprehensive policies and frameworks ensuring preventive care, equitable access, and integration of women's health considerations into all health policy decisions.
4. Inclusive Innovation Ecosystems
Building the Nordic region into a global powerhouse for women's health innovation through an inclusive ecosystem that ensures all innovators can access the critical resources and support needed to scale breakthrough solutions.
5. Health Literacy and Awareness
Creating a culture where women's health becomes fully normalised and openly discussed, enabling informed decisions, early diagnosis, and proactive care as natural elements across every life stage.
PARTNERS AND VOLUNTEERS
Vision 2040 Team
Christina Lloyd (SE)
Tine Hertz (DK)
Olivia Høst Isager
Nordic Women’s Health Hub, Digital Health Specialist
Anastasia Nørager
The Copenhagen Institute for Futures Studies
Nura Jahanpour
Aura Pyykönen (FI)
MD PhD OBGYN, Passionate advocate for women’s health, digital health founder and Women in Tech Innovator of the Year nominee.
Claus Olesen (DK)
Maria Cecilia Espina
Nordic Women’s Health Hub, Health Science, Digital Strategist
Adela Bisak
The Copenhagen Institute for Futures Studies
Sara Garcia
RESEARCH
Building on existing research
We build on the foundations of Nordic Health 2030, developed by the Copenhagen Institute for Futures Studies. That landmark initiative pioneered a shared vision for future health across the region, highlighting prevention, equity, and collaboration. With Nordic Women’s Health 2040, we take the next bold step, focusing on women’s health as a driver of innovation, resilience, and systemic change for the decades to come.
DOWNLOADS
Workshop Resources
Here you can download the workshop presentation, the one-pager unified blueprint for systemic change, and our images from the event.
CONTACT
Message us
Your voice matters in shaping the future of women's health. Share your thoughts here:
[email protected]
JOIN THE MOVEMENT
WHAT HAPPENS NEXT
One day, 15-year impact
After the kickoff workshop Sept. 8th 2025, we’re synthesising the five mission outputs into the Nordic Charter for Women’s Health 2040 (v1.0). The Charter is co-created and released as open commons (CC BY 4.0) with attribution to the Vision 2040 Founding Cohort.
This isn’t just a statement of intent. It sets near-term priorities (2026–2030) and long-term goals to 2040, signals where policy and investment can unlock impact, and invites organisations to contribute cases and pilots. Together, we move from shared insight to shared progress.
Mission statements
Five expert groups define transformative missions across research, care, innovation, governance, and health literacy
Parliament workshop
136+ Nordic organisations co-create the vision for women's health at Parliament House, September 8th
Charter drafting and validation
Expert validation ensures the Charter is ambitious yet actionable, balancing vision with real-world implementation
Publish at UN City, Copenhagen
Global launch at UN City Copenhagen on November 26th, setting new standards for women's health worldwide
Women's Health 2040 • 2025
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